A Silver Ghost Sets the Stage

Posted on Friday, November 5th, 2010 at 3:08 am

In 1906, Rolls-Royce sought to achieve greatness. The engineer and manufacturer was Henry Royce; Charles Rolls was a racing driver. Often referred to as the hyphen between “Rolls-Royce” was Mr. Claude Johnson.
Mr. Johnson was General Managing Director at Rolls-Royce. In this position he made a landmark decision that would keep Rolls-Royce from becoming a ghost — by building one.

Around the turn of the century there were thousands of automobile manufactures. Yes, thousands! In order for a company to survive, it had to create or do something that would place them head-and-shoulders above the rest. In good or bad times, the companies that did this stayed afloat. The same philosophy applies today (for the most part).

In the years following 1906, Rolls-Royce presented to the world an automobile that was extremely unique: The Rolls-Royce chassis No. 60551, registered AX-201, was the first to bear the name Silver Ghost. The “silver” is for the aluminum-silver paint and silver-plated hardware. The “ghost” in the name is for the extremely quiet and smooth ride.

Anyway, the aim of all their hard work was to raise public awareness of the fledgling company, i.e.-to stand out. They wanted to show automobile enthusiasts the quality, reliability, and quiet performance of this advanced machine, to say — This is what we’re capable of creating. It is considered the most valuable car in the world, today’s value for chassis No. 60551 is $57 million.

So. What does this have to do with furniture making? Everything. We should all strive to create (in our own way) a Silver Ghost at some point in our lives. If I have, great! If I haven’t, I’m very much looking forward to doing so. Now roll up your sleeves and get started on creating yours…

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